Privacy Policy

Privacy Policy

This Privacy Policy explains how Soughtoutfashions (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website.

We are committed to protecting your privacy and handling your data in an open and transparent manner in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Soughtoutfashions is the data controller responsible for your personal data.

If you have any questions about this policy or your data, you can contact us at:
Email: Info@soughtoutfashions.com

2. What Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: name, username
  • Contact Data: email address, billing and delivery address, phone number
  • Financial Data: payment details (processed securely via third-party providers)
  • Transaction Data: details about orders and purchases
  • Technical Data: IP address, browser type, device information
  • Usage Data: how you use our website
  • Marketing Data: your preferences in receiving marketing communications

3. How We Collect Your Data

We collect data in the following ways:

  • When you create an account or place an order
  • When you contact us
  • When you subscribe to marketing communications
  • Automatically through cookies and similar technologies

4. Legal Basis for Processing

We only process your personal data when we have a legal basis to do so, including:

  • Contractual necessity – to process and deliver your orders
  • Legal obligation – to comply with applicable laws (e.g. tax requirements)
  • Legitimate interests – to improve our services and prevent fraud
  • Consent – for marketing communications and optional cookies

You may withdraw your consent at any time.

5. How We Use Your Data

We use your data to:

  • Process and fulfil orders
  • Manage payments and deliveries
  • Communicate with you بشأن your orders or enquiries
  • Improve our website and services
  • Send marketing communications (only with your consent)
  • Comply with legal obligations

6. Marketing Communications

If you have opted in to receive marketing, we may send you updates about our products and offers.

You can opt out at any time by:

  • Clicking “unsubscribe” in emails
  • Contacting us directly

7. Sharing Your Data

We may share your data with trusted third parties, including:

  • Payment processors
  • Delivery and logistics providers
  • Website hosting and analytics providers

These third parties only process your data on our instructions and are required to protect it.

If your data is transferred outside the UK, we ensure appropriate safeguards are in place.

8. Data Retention

We only retain your personal data for as long as necessary:

  • Order data: retained for legal and accounting purposes (typically 6 years)
  • Marketing data: retained until you withdraw consent
  • Account data: retained while your account is active

9. Your Rights

Under data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

10. Cookies

We use cookies and similar technologies to:

  • Ensure the website functions properly
  • Improve user experience
  • Analyse website traffic
  • Provide marketing (with consent)

You can manage your cookie preferences through your browser or cookie banner.

11. Data Security

We take appropriate security measures to protect your personal data, including encryption and secure storage.

However, no method of transmission over the internet is completely secure.

12. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal data from children.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

We encourage you to read their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated revision date.

15. Contact Us

If you have any questions, requests, or complaints regarding this Privacy Policy or your data, please contact:

Email: Info@soughtoutfashions.com

16. Advertising and Google Services

We use third-party vendors, including Google, to display advertisements and analyse website traffic.

These third parties may use technologies such as:

  • Cookies
  • Web beacons
  • Pixels
  • IP addresses

to collect information about your interactions with our website and other websites.

This information may be used to:

  • Provide personalised advertisements
  • Measure advertising performance
  • Improve user experience

Google and its partners may place and read cookies on your device when you visit our website.

You can learn more about how Google uses your data here:
https://policies.google.com/technologies/partner-sites

You can manage your advertising preferences through:

Google Ads Settings (https://adssettings.google.com)

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